Notice for cookies and similar technologies ("Cookie Policy")

Cookies can be very useful for a website operator. They can, for example, help the operator to identify whether a computer (and thus probably also its user) has visited the website before. Generally the purpose of cookies is to improve the website’s performance and the user’s experience when using it. Cookies help to operate a website more efficiently; enable additional features to be used and provide the website operator with additional information on your visit to a website. Cookies also enable the website operator to track general use of the website and to identify which areas are most popular with users. Cookies help to make a website visit more user friendly by recognising returning users and thus offering them a personalised experience.

Our website can install first-party cookies and allows third parties to install cookies on your device. The difference between a first- and a third-party cookie is who provides the cookie. First-party cookies are cookies which are specific to the website which created them. Use of these cookies enables Us to operate an efficient service and to track website visitors’ behaviour patterns. In contrast, third-party cookies are installed on your device by third parties (i.e. not by Us). Although We allow third parties access to Our website so that they can install these cookies on users’ devices, We do not have any control over the information provided by the cookies or any access to this data. This information is controlled solely by the relevant third party and in accordance with their corresponding data protection/ privacy guidelines.

We or an authorised third party may have implemented web beacons on Our website. Web beacons are used to check whether a user has accessed specific content on Our website.

We or the third party commissioned by Us may have implemented pixels on Our website. Pixels are small graphics files in Our website’s header line. When You visit Our website, it is possible that your web browser will automatically download the image, whereby your end device must send a request to Our server or the commissioned third party’s server on which the source image is saved. This request provides information on the end device and may thus also contain personal data. Pixels are very common and are used on numerous websites.

We use so-called functional plug-ins on Our website. A plug-in is a software component which expands Our website to include a specific feature. We use functional plug-ins to implement specific features which are essential to operate Our website. Functional plug-ins are very common and are used on numerous websites. As a general rule, all functional plug-ins process information regarding who visits Our website and/or submit data regarding Our website.

We use so-called social plug-ins from social networks on Our website. A plug-in is a software component which expands Our website to include a specific feature. We use social network plug-ins to implement specific network-related features (e.g. like or share buttons). To ensure that your data is protected, plug-ins are not directly integrated into the site. Instead We use a purely HTML-based link (the so-called “Shariff solution” from c't). This ensures that when users request Our website, which includes such plug-ins, they are not immediately connected to the corresponding social network operator’s servers. If You click one of the buttons, then your browser will open a new window and request the relevant social network’s website. This enables You, for example, to click the like or share button (where applicable, after entering your login data).

Our website can install session and persistent cookies and similar technologies on your device. The difference between a session cookie and a persistent cookie or a web beacon, pixel and plug-in lies in their duration. Session cookies and similar technologies generally last for as long as You use your browser or for one browser session. When You end your browser session, the cookie, web beacon, pixel and/or plug-in will expire. Persistent cookies and similar technologies are, as the name indicates, persistent and remain in place when You close your browser. This enables You, for example, to access Our website more quickly and often also makes it easier.

Information which is gathered when using a cookie, web beacon, pixel and/or plug-in (“Cookie Data”) is not linked to direct personal identifiers (e.g. your name or email address) unless You are a Casio customer. If You submit personal data on Our website (e.g. by registering to receive information from Us), We may link this personal data with Cookie Data or other data regarding your visit/visits to Our websites. Before We do this, We will inform You about this and obtain your consent or grant You a right to object if this is required under applicable legislation.

If You use your Casio ID to register, then We will, insofar as this is legally permissible, combine Cookie Data with your Casio ID in order to increase your satisfaction with Our services. Insofar as permissible, your Casio ID is identified either by You registering with your Casio ID or using your IP address, which is recorded using Cookies and Similar Technologies.

The data which is gathered when You visit Our website, i.e. Cookie Data and other website usage data (together “Website Data”), is measured by Adobe Analytics, provided by Adobe Systems Software Ireland Limited, 4-6 Riverwalk, City West Business Campus, Saggart, Dublin 24, headquartered in Great Britain, and transmitted to a user data platform, provided by Treasura Data, Inc. 800 W. El Camino Real, Suite 180 Mountain View, CA 94040 United States, headquartered in Japan (“User Data Platform[A1] ”). The data gathered on the Adobe Analytics server is automatically transmitted to the User Data Platform once a day. Following this, the data is replicated on the User Data Platform and data which is not required for marketing activities and analyses is erased or redacted. The original data which was transmitted to the User Data Platform is retained in unchanged form (i.e. it is not redacted or erased). The User Data Platform compares Website Data with data which is linked to the Casio IDs which are already saved in the database. If the IP address linked to the Website Data matches the data which is linked to the Casio IDs, then the Website Data will be saved together with the corresponding users’ Casio IDs. Casio subsidiaries and dealers/partners can access the User Data Platform in order to use the data saved with individual users’ Casio IDs, insofar as this is required for marketing activities and analyses in the market countries of these subsidiaries and dealers/partners.

The original data which was transmitted to the User Platform and replicated there is archived in an unchanged form. Other data which is saved on an Adobe Analytics server is archived for 36 months and used to carry out analyses. The data saved on the User Data Platform is archived in such a way that individual persons can be identified for 36 months.

This will only be carried out if it is permitted under applicable data protection regulations and, insofar as required, valid consent has been obtained.

In addition to the other information provided in this cookie notice, We would like to notify You separately regarding some third-party Cookies and Similar Technologies which We use:

a. Google Ads, remarketing & conversion tracking

Our website uses Google Ads, remarketing & conversion tracking.
The following personal data is processed when doing so:

(i) Browser type;
(ii) Operating system;
(iii) Preferred language;
(iv) Visit to Our website including date and time;
(v) Website previously visited;
(vi) Number of times Our ads were displayed on third-party websites (so-called ad impressions);
(vii) Last time one of Our ads was displayed on a third-party website;
(viii) How many CASIO ads were clicked on third-party websites;
(ix) Activities on Our website after clicking Our ads on a third-party website;
(x) Last Google search query including data and time;
(xi) Your computer/end device’s host name (IP address, truncated); and
(xii) Alphanumeric user ID (user ID).

Google tracking technologies will only be used across multiple device insofar as You have a Google account and have activated the “personalised advertising” setting for this account. For information on the categories which are used to customise the personalised ads which You see in the Google Display Network and apply for the specific ad which you are seeing, click the i button which is embedded in the ad or visit Google’s “Why am I seeing this ad?” page. For more detailed information on data transfer by Google, visit the following links:

(i) https://policies.google.com/privacy/frameworks; and
(ii) https://privacy.google.com/businesses/controllerterms/mccs/.

For more information on how Google advertising products process your personal data, click here.

To block the use of tracking cookies for personalised advertising in the Google Display Network, go to the Google advertising settings and move the slider for “Personalized advertising on the Web” and/or for “Personalized Advertising in Google search” from the left to the right. To find out how to block specific ads and/or advertisers, click here.

For information on (i) the names of Cookies and Similar Technologies used in connection with Google Ads, remarketing & conversion tracking; (ii) the providers; (iii) the purposes; (iv) the process and (v) the type, please see the table in Section II 4. of this cookie notice, in particular the “Marketing” entries.

b. Facebook Custom Audiences pixel

Our website uses the Facebook Custom Audiences pixel.
The following personal data is processed when doing so:

(i) Browser type;
(ii) Operating system;
(iii) Preferred language;
(iv) Websites visited, including date and time;
(v) Your computer/end device’s host name (IP address; and
(vi) Alphanumeric user ID (user ID).

For more information on how Facebook processes your personal data, click here. CASIO and Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook Ireland”) have concluded an agreement regarding joint responsibility for the data which is processed by the Facebook Custom Audiences pixel. It can be viewed here and specifies responsibilities for protection of your personal data as follows:

(i) Joint responsibility applies for the processing of personal data by the Facebook Custom Audiences pixel with regard to use of Our website, in which the Facebook Custom Audiences pixel is embedded, and to the transfer of personal data to Facebook Ireland for the following purposes:

(a) Targeting of Our ads: We transfer personal data to Facebook Ireland to focus Our advertising campaigns on individuals who interact with Us as a company. We may instruct Facebook Ireland to create target groups which have been defined by Us. These groups are groups of Facebook users which are based on the data gathered by the Facebook Custom Audiences pixel regarding use of Our website and enable Us to target Our advertising campaigns. Facebook Ireland will process this data to create corresponding target groups for Us.

(b) Transfer of advertising and transaction messages: Facebook Ireland may use reconciled user IDs and the related data gathered by the Facebook Custom Audiences pixel regarding use of Our website to assist Us in reaching persons with transaction and other commercial messages via the Facebook corporation’s Messenger service and other products.

(c) Improvement of ad placement, personalisation of functions and content, and improvement and securing of Facebook products: We make the data gathered by the Facebook Custom Audiences regarding use of Our website available to Facebook Ireland to improve the targeting of ads and optimise delivery of Our advertising campaigns. Facebook Ireland may link this data to persons who use Facebook corporation products to assist the goals of Our advertising campaign; to improve the efficiency of ad delivery models and to determine the relevance of ads for users. Facebook Ireland may also use this data to personalise functions and content (including ads and recommendations) which Facebook Ireland shows to persons within and outside of Facebook corporation products.

(ii) Within the scope of the joint responsibility You can contact

(a)Casio Electronics Co. Limited, 10 Norwich Street, London, EC4A 1BD, e-mail: webmaster@casio.co.uk; and
(b) Facebook Ireland (for contact options to Facebook Ireland and Facebook Ireland’s data protection officer visit https://www.facebook.com/about/privacy).

(iii) Facebook Ireland and We both have separate responsibility for the legal basis of our own data processing.

(iv) We are responsible for providing You with information regarding processing within the scope of our joint responsibility.

(v) Facebook Ireland is responsible for complying with your rights in accordance with Articles 15-20 of the UK GDPR, which cover the storage of personal data following our joint processing.

(vi) Facebook Ireland and We both have separate responsibility for enabling data subjects to assert their right to object in accordance with Art. 21 UK GDPR regarding Our own processing.

(vii) Facebook Ireland is responsible for the security of the Facebook Custom Audiences pixel. We are responsible for the correct technical integration and configuration of the Facebook Custom Audiences pixel, whereby We are obliged to comply with available documentation regarding correct technical implementation and configuration.

(viii) Facebook Ireland is responsible for notification of personal data breaches to the supervisory authorities and/or the data subjects, insofar as a personal data breach is related to Facebook Ireland’s obligations, respectively We are responsible insofar as a personal data breach is related to Our obligations.

(ix) All other responsibilities for compliance with obligations in accordance with the UK GDPR regarding joint processing will remain with each party individually.

(x) You may contact both Facebook Ireland or Us if you have questions about data protection or wish to exercise your legal data protection rights.

(xi) The data controllers who are jointly responsible for processing have agreed to provide each other with mutual information and assistance to ensure that your data protection questions are handled appropriately and in compliance with applicable data protection regulations.

For more information on how Facebook Ireland processes personal data, including the legal basis on which Facebook Ireland bases this, and how data subjects can exercise their rights vis-à-vis Facebook Ireland, see Facebook Ireland’s data protection/ privacy declaration at https://www.facebook.com/about/privacy.

For specific information on data transfer by Facebook, visit the following links:

(i) https://www.facebook.com/legal/EU_data_transfer_addendum;
(ii) https://www.facebook.com/help/566994660333381?locale=en_GB&cms_id=566994660333381; and
(iii) https://www.facebook.com/policy.php.

You can block the use of the Facebook pixel by clicking this link. For information on (i) the names of Cookies and Similar Technologies used in connection with the Facebook Custom Audiences pixel; (ii) the providers; (iii) the purposes; (iv) the process and (v) the type, please see the table in Section II 4. of this cookie notice, in particular the “Marketing” entries.

c. Criteo retargeting

Our website uses Criteo retargeting.
Within this context, the following personal data are processed:

(i) Identifier of the Criteo cookie that we assigned to your web browser;
(ii) Your smartphone advertising ID;
(iii) Exchange platform cookie ID, if relevant;
(iv) Technical information about the device you use;
(v) User agent string of your browser, i. e. a series of characters that your browser sends to the server of the website you are accessing to provide information regarding the type of device you are using (smartphone, computer, etc.) and your device’s operating system (version, language, system data and time, etc.);
(vi) Use of an ad blocker;
(vii) Host name of your computer/terminal device (IP address, truncated); and
(viii) Information about your use of our website (products you have viewed, placed in the shopping cart or purchased).

CASIO and Criteo SA, 32 Rue Blanche, 75009 Paris, France ("Criteo") have concluded a joint controller agreement regarding data processed through Criteo retargeting, which you can access here and in which the respective responsibilities concerning the protection of your personal data are specified as follows:

(i) Joint controllership applies to the processing of personal data by Criteo retargeting in relation to the use of our website, within which Criteo retargeting is embedded, and the transmission of personal data to Criteo.
(ii) We and Criteo will comply with all data protection law requirements. We and Criteo will not perform the obligations under the joint controller agreement and/or require the other controller to perform its own obligations in a way that causes the other controller to breach its obligations under data protection law.
(iii) We and Criteo will take into account all data protection principles provided for under data protection law, including but not limited to the principles of purpose limitation, data minimisation, accuracy, storage limitation, security, integrity, confidentiality, transparency and protection of personal data by design and by default.
(iv) We and Criteo will maintain records documenting the processing of personal data for which we are respectively the controller.
(v) We and Criteo will take appropriate technical and organisational measures to ensure a level of security commensurate with the risks posed by the processing of personal data performed by each of the parties (including, for the partner, with regard to the partner's digital property), in particular to protect the respective personal data from accidental or unlawful destruction or accidental loss, alteration, unauthorised disclosure or access.
(vi) We and Criteo will employ all necessary measures to remedy a breach of personal data in relation to the personal data processed by each of the parties, mitigate the effects of such, prevent any further personal data breach and, if necessary, notify the relevant data protection authority(ies) and data subjects.
(vii) We and Criteo will assist with preparation of the requisite data protection impact assessments.
(viii) We and Criteo will implement any assessment, consultation and/or notification of the relevant data protection authorities or data subjects with regard to data processing performed by us.
(ix) We and Criteo will deal with requests and/or complaints from data subjects, in particular requests relating to the exercise of commensurate rights under data protection law, including rights of access, rectification, erasure and objection and the right to withdraw consent. If a party receives a request from a data subject concerning personal data processed by the other party, that receiving party will refer the data subject to the other party's privacy policy, which will explain how to submit their request to the other party to enable that other party to respond directly to the data subject's request.

Further information with details of how Criteo processes personal data, including options for asserting data subject rights against Criteo, is provided in the Criteo privacy statement available at https://www.criteo.com/privacy/.

Further information regarding the processing of personal data by Criteo is available here.

The opt-out link for Criteo deactivation is available here. Information detailing (i) the names of cookies and similar technologies used in relation to Criteo retargeting, (ii) the provider, (iii) purposes, (iv) process and (v) type is provided under ‘Marketing' in the table in Section II 4 of this cookie notice.

d. YouTube videos

Our website incorporates YouTube videos, which are stored on the YouTube.com platform and can be viewed directly from our website.

In relation to such the following personal data are processed:

(i) Host name of your computer/terminal device (IP address);
(ii) Date and time of access/download;
(iii) Pages accessed that include the integrated YouTube video;
(iv) Name of the file downloaded, if relevant;
(v) Browser type used;
(vi) Operating system of your terminal device; and
(vii) Notification that the video was accessed via our webshop.

If you have a Google user account and are logged in, additional details of your personal data may be processed. This will be governed in accordance with the agreement concluded between you and Google.

Further information on the purposes and extent of data processing by YouTube are provided here and here.

Specific information on data transfer in relation to Facebook is provided under the following links:

(i) https://policies.google.com/privacy/frameworks; and
(ii) https://privacy.google.com/businesses/controllerterms/mccs/.

Information detailing (i) the names of cookies and similar technologies used in relation to YouTube videos, (ii) the provider, (iii) purposes, (iv) process and (v) type is provided under ‘Marketing' in the table in Section II 4 of this cookie notice.

e. Social plug-ins from Facebook and Instagram

Our website uses social plug-ins from Facebook and Instagram. Information regarding the purposes, scope of data collection and further processing of data by the provider and your respective rights and setting options for the protection of your privacy is provided in the privacy notices of Facebook and Instagram.

Information on joint controllership with Facebook

CASIO and Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook Ireland") have concluded a joint controller agreement regarding data processed by the Facebook social plug-in, which you can access here and in which the respective responsibilities concerning the protection of your personal data are specified as follows:

(i) Joint controllership applies to the processing of personal data using the Facebook social plug-in in relation to the use of our website, within which the Facebook social plug-in is embedded, and the transmission of personal data to Facebook Ireland for the following purposes:

(a) Targeting of our ads: We transmit personal data to Facebook Ireland in order to direct our advertising campaigns to those interacting with us as a company. We may instruct Facebook Ireland to create audiences defined by us, i.e. groups of Facebook users compiled on the basis of data collected by the Facebook social plug-in in relation to use of our website, in order to optimise advertising campaign targeting. Facebook Ireland will process these data to create such audiences for us.

(b) Transmission of promotional and transactional messages: Facebook Ireland can use the matched user IDs and associated data collected by the Facebook social plug-in in relation to use of our website to help us reach people with transactional and other commercial messages via Messenger and other Facebook company products.

(c) Improvement of ad placement, personalisation of functions and content to also improve and secure Facebook products: We provide Facebook Ireland with data collected through the Facebook social plug-in in relation to use of our website in order to improve the targeting of ads and optimise delivery of our advertising campaigns. Facebook Ireland is able to match these data with Facebook company product users to support our ad campaign objectives, improve the effectiveness of ad delivery models and determine the relevance of personally targeted ads. Facebook Ireland is able to use these data to personalise functions and content (including ads and recommendations) that Facebook Ireland displays to people on and outside of Facebook company products.

(ii) Within the scope of joint controllership you may contact

(a) Casio Electronics Co. Limited, 10 Norwich Street, London, EC4A 1BD, e-mail: webmaster@casio.co.uk; and

(b) Facebook Ireland (contact details for Facebook Ireland and the Facebook Ireland data protection officer is provided at https://www.facebook.com/about/privacy).

(iii) Facebook Ireland and our company are individually responsible for maintaining the legal basis of our own respective data processing.

(iv) We are responsible for providing you with information regarding processing under joint controllership.

(v) Facebook Ireland is responsible for fulfilling data subject rights pursuant to Articles 15-20 UK GDPR in relation to personal data stored by Facebook Ireland following joint processing.

(vi) Facebook Ireland and our company are individually responsible for enabling assertion of the right of objection as per Art. 21 UK GDPR with regard to our own respective processing actions.

(vii) Facebook Ireland is responsible for the security of the Facebook social plug-in. We are responsible for correct technical integration and configuration of the Facebook social plug-in and compliance with the commensurately available documentation on correct technical implementation and configuration.

(viii) Facebook Ireland is responsible for reporting breaches of personal data privacy to the respective supervisory authority and/or data subject where a breach of personal data privacy concerns Facebook Ireland obligations and we are responsible for commensurate reporting where a breach of personal data privacy relates to our obligations.

(ix) All other responsibilities regarding compliance with the obligations under UK GDPR in relation to joint processing remain with each party individually.

(x) You can contact Facebook Ireland or our company if you have any questions regarding data privacy or wish to exercise your statutory data privacy rights.

(xi) The joint controllers responsible for processing have agreed to mutually inform and support each other to ensure that your data privacy questions are handled appropriately in accordance with applicable data privacy law.

Further information with details of how Facebook Ireland processes personal data, including the legal basis for Facebook Ireland actions and options for asserting data subject rights against Facebook Ireland, is provided in the Facebook Ireland privacy statement available at https://www.facebook.com/about/privacy.

Information detailing (i) the names of cookies and similar technologies used in relation to Facebook and Instagram social plug-ins, (ii) the provider, (iii) purposes, (iv) process and (v) type is provided under ‘Marketing' in the table in Section II 4 of this cookie notice.

f. Microsoft Advertising (formerly Bing Ads)

Our website uses Microsoft Advertising and commensurately associated conversion tracking and universal event tracking (“UET”).

Within this context, the following personal data are processed:

(i) Keyword;
(ii) Browser language setting;
(iii) Page loading time;
(iv) Ads clicked;
(v) Referrer URL;
(vi) Target page URL;
(vii) Resolution of screen in use;
(viii) Screen colour settings;
(ix) Time spent on the website;
(x) Website areas accessed;
(xi) UET ID tag; and
(xii) Microsoft Click ID.

Microsoft can use cross-device tracking to track your usage behaviour across multiple terminal devices. You can independently deactivate cross-device tracking using the following link: https://account.microsoft.com/privacy/ad-settings/signedout?lang=en.

Information detailing (i) the names of cookies and similar technologies used in relation to Microsoft Advertising and the associated conversion tracking and universal event tracking, (ii) the provider, (iii) purposes, (iv) process and (v) type is provided under ‘Marketing' in the table in Section II 4 of this cookie notice.

g. TikTok

Our website uses the TikTok pixel.

We are responsible for data processing within the meaning of the UK General Data Protection Regulation (GDPR) insofar as we exclusively and personally process the data you transmit to us via TikTok.

CASIO and TikTok Information Technologies UK Limited, 6th Floor, One London Wall, London, EC2Y 5EB, United Kingdom ("TikTok UK") and TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland ("TikTok Ireland", TikTok UK and TikTok Ireland together "TikTok") have concluded a joint controller agreement regarding data processed using the TikTok pixel, which you can access here and in which the respective responsibilities concerning the protection of your personal data are specified as follows:

(i) Joint controllership applies to the processing of personal data in relation to the use of our website, within which the TikTok pixel is embedded, and the transmission of personal data to TikTok for the following purposes:

(a) “Collection and Transmission of Developer Data and/or Event Data by (and to) TikTok”, i.e. where data per click (= event) is collected by TikTok for evaluation;

(b) “Measurement and Insight Reporting”, i.e. the collection and evaluation of data by TikTok for the purpose of sending commensurate reports to us;

(c) “Contact Details Matching”, i.e. where your generated contact data is matched with other profiles/parameters pre-specified by us;

(ii) Within the scope of joint controllership you may contact

(a) Casio Electronics Co. Limited, 10 Norwich Street, London, EC4A 1BD, e-mail: webmaster@casio.co.uk; and

(b) TikTok (contact details for TikTok are provided at https://www.tiktok.com/legal/page/eea/privacy-policy/en).

(iii) TikTok and our company are each individually responsible for maintaining the legal basis of our own respective data processing.

(iv) We are responsible for providing you with information regarding processing under joint controllership.

(v) TikTok is responsible for fulfilling data subject rights pursuant to Articles 15-20 UK GDPR in relation to personal data stored by TikTok following joint processing.

(vi) TikTok and our company are individually responsible for enabling assertion of the right of objection as per Art. 21 UK GDPR with regard to our own respective processing actions.

(vii) TikTok is responsible for the security of the TikTok pixel. We are responsible for compliance with the available documentation on correct technical implementation and configuration of the TikTok pixel.

(viii) TikTok is responsible for reporting breaches of personal data privacy to the respective supervisory authority and/or data subject where a breach of personal data privacy concerns TikTok obligations and we are responsible for commensurate reporting where a breach of personal data privacy relates to our obligations.

(ix) All other responsibilities regarding compliance with the obligations under UK GDPR in relation to joint processing remain with each party individually.

(x) You can contact TikTok or our company if you have any questions regarding data privacy or wish to exercise your statutory data privacy rights.

(xi) The joint controllers responsible for processing have agreed to mutually inform and support each other to ensure that your data privacy questions are handled appropriately in accordance with applicable data privacy law.

Specific information on data transfer in relation to TikTok is provided under the following link: https://www.tiktok.com/legal/page/eea/privacy-policy/en.

Further information on data processing by TikTok is provided in the TikTok privacy statement available at https://www.tiktok.com/legal/page/eea/privacy-policy/en.

Information detailing (i) the names of cookies and similar technologies used in relation to TikTok, (ii) the provider, (iii) purposes, (iv) process and (v) type is provided under ‘Marketing' in the table in Section II 4 of this cookie notice.

h. Google Analytics 4

Our website uses Google Analytics 4 (including the Signal & Optimize function).

By default, when using Google Analytics 4, the IP address transmitted during use of the website by your terminal device is automatically collected and processed anonymously at all times to prevent individual persons being identified through the collected information. To achieve this automatic anonymisation, the last digits of the IP address transmitted by your terminal device are truncated by Google within the UK, member states of the European Union (EU) or other states that are party to the European Economic Area Agreement (EEA). Google uses this and other information at our request. The IP address sent from your terminal device and truncated within the scope of Google Analytics 4 will not be combined with other Google data. Using a special “demographics” function, Google Analytics 4 also allows for the creation of statistical data detailing the age, gender and interests of website users based on an evaluation of interest-related advertising and using other third-party provider information. This enables determination and distinction of website user groups to facilitate audience-optimised marketing measures. Data collected using the “demographics” function cannot be assigned to specific persons and therefore cannot be personally matched to you.

Further information on Google Analytics 4, including a copy of the standard contract terms, is available at:

(i) https://policies.google.com/privacy?hl=en&gl=en and;
(ii) https://policies.google.com/technologies/partner-sites.

You can also specifically withdraw permission for the processing of information using Google analysis services by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

Information detailing (i) the names of cookies and similar technologies used in relation to Google Analytics 4, (ii) the provider, (iii) purposes, (iv) process and (v) type is provided under ‘Marketing' in the table in Section II 4 of this cookie notice.

As an extension to Google Analytics 4, we use Google Signals to create cross-device reports. When you visit our website, Google Analytics 4 retrieves information that includes your location, search history, YouTube history and demographic data (user data). These data can be used with the aid of Google Signals for personalised advertising. If you have a Google account, the Google Signals user data will be linked to your Google account and used for personalised advertising messages. If you have activated personalised ads and linked your devices to your Google account, subject to your consent to use Google Analytics 4 as per Art. 6 (1) (a) UK GDPR, Google can analyse your usage behaviour across multiple devices and create database models, including for cross-device conversions. The data will also be used to create anonymous statistics on the usage behaviour of our users. We do not receive any personalised data from Google, only statistics. To prevent cross-device analysis you can deactivate the ‘Personalised ads’ function in your Google account settings.

Follow the instruction on this page: https://smex-ctp.trendmicro.com:443/wis/clicktime/v1/query?url=https%3a%2f%2fsupport.google.com%2fads

Further information on Google Signals is provided under the following link: https://smex-ctp.trendmicro.com:443/wis/clicktime/v1/query?url=https%3a%2f%2fsupport.google.com%2fanalytics …]

i. Squarelovin

This site uses Squarelovin, a marketing suite that offers solutions for Instagram analytics, social commerce and visual marketing. The service provider is Anchor Media GmbH, Budapester Strasse 45, 20359 Hamburg, Germany.

We use this service to integrate content generated by users of social media ("user-generated content") for the purposes of analysing marketing success, evaluating website activities and conversion tracking.

User-generated content is integrated within our website via the service provider servers. Transmission of data on our website users to social media platforms is not linked to the integration of the Squarelovin service.

To a limited extent, the service also enables us to track how users of this website interact with user-generated content and behave on our website (e.g. whether they purchase a product).

If relevant, we can grant other companies affiliated to our Group access to the analysis data generated by Squarelovin. Such access is necessary to enable the respective companies to assess whether the integration of user-generated content has a positive impact on sales success in the respective country.

The following data are collected for the purposes of analysis:

(i) IP address
(ii) User agent of the user
(iii) Language of stream loaded
(iv) Stream ID
(v) Product ID
(vi) Click behaviour
(vii) Checkout price
(viii) Information on whether a purchase was made

Further information is provided in the Squarelovin privacy statement: https://hey.squarelovin.com/data-protection/.

Information detailing (i) the names of cookies and similar technologies used in relation to Squarelovin, (ii) the provider, (iii) purposes, (iv) process and (v) type is provided under ‘Marketing' in the table in Section II 4 of this cookie notice.

j. Outbrain

We have incorporated tools from Outbrain on this website. The provider is Outbrain UK Ltd (5 New Bridge Street, London, EC4V6JA, UK (hereinafter referred to as ‘Outbrain’). When you access a website on which Outbrain is integrated, Outbrain creates a pseudonymised user profile (user ID) in which the content you have viewed or read is stored. You can then be recommended further interest-based content or shown adverts on our website or on other websites on which Outbrain is integrated. For this purpose, a user ID or click ID, the websites visited and the time of access are stored. Through this statistical data, Outbrain obtains information about how many users have visited a particular page on partner websites where the Outbrain widget is installed, how long each user stayed on the page, the type of content on the page they clicked on, and how the user behaved on the page in general. We only use the Outbrain pixel on our website. When you enter our website, we can use this pixel to determine whether you already have an Outbrain user ID. This allows advertisers from the Outbrain advertising network to measure the effectiveness of their campaigns.

The above-mentioned service is used exclusively on the basis of your consent in accordance with Art. 6 para. 1 lit. a UK GDPR and Regulation 6 of the Privacy and Electronic Communications Regulations (PECR)§ 25 of the German Data Protection Act (TTDSG). Consent can be revoked at any time. Insofar as data is provided to Outbrain and/or transferred to Outbrain Inc, 39 West 13th Street, 3rd floor, New York, NY 10011, USA or to another recipient outside the EU/EEA, Outbrain ensures that the transfer is carried out in accordance with EU data protection laws by ensuring an appropriate level of protection and making sure that appropriate safeguards have been put in place to protect the data. The USA and (to some extent) Canada are considered by the European Court of Justice to have an inadequate level of data protection according to EU standards. Due to the lack of a country-specific adequacy decision and without suitable guarantees in this respect with regard to data transfer to the USA, there is a particular risk that your data may be processed by US authorities for control and monitoring purposes, possibly without the possibility of legal recourse. Insofar as data is passed on to Outbrain Inc., an appropriate level of data protection is guaranteed due to the certification of Outbrain Inc. under the basis of the EU-US Data Privacy Framework.

A list of possible partners and data recipients of Outbrain can be found at: https://www.outbrain.com/privacy/outbrain-trusted-partners/

The cookies remain stored on your end device for 1 day or 60 minutes and are then deleted. You can find more information on this in the cookie notice. Further information can be found in Outbrain’s data protection declaration at: https://www.outbrain.com/legal/privacy. You can also find a list of all cookies used by Outbrain under the following link: https://www.outbrain.com/privacy/cookies/.

If you would like to view or customise your interest profile on Outbrain, please click on the following link: https://my.outbrain.com/recommendations-settings/home

Joint responsibility agreement

We have concluded an agreement on joint responsibility for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that the personal data of our website visitors is processed by the two contractual partners as responsible parties and that they jointly determine the purposes and means of data processing.

Link to the contract: Amplify Data Sharing Agreement - Outbrain

In addition, most web browsers allow at least some control of most cookies and similar technologies via the browser settings. You can refuse the use of cookies and similar technologies by selecting the appropriate settings on your browser. You can also delete existing cookies and similar technologies via your browser. Please visit the following websites to find out more (depending on the browser you are using): Firefox, Internet Explorer, Google Chrome und Safari

Please be aware that if you disable cookies and similar technologies, you may not be able to use the full functionality of our websites. In particular, you may have limited access to some areas or be redirected to a different display.

You can also disable JavaScript at any time. Please however be aware that some features of our websites may not work properly if cookies and similar technologies and JavaScript are disabled, and some areas of our websites may not work at all.

For further information please inspect our Website Privacy Notice or contact us at Casio Electronics Co. Limited, 10 Norwich Street, London, EC4A 1BD, e-mail: webmaster@casio.co.uk.. You can also contact our Data Protection Officer Casio Electronics Co. Limited, 10 Norwich Street, London, EC4A 1BD or by sending an e-mail to webmaster@casio.co.uk.