BG-169MH-7

This product is excluded from voucher codes. Introducing the limited edition BABY-G that has been created in partnership with Madhappy, the Los Angeles label known for championing a community of optimists. Madhappy’s playful character shines through in the design, built on the retro-futuristic BG-169 loved for its nod to late ’90s nostalgia. The dial carries a glitter-effect finish inspired by the era, with a pink face set against a crisp white case and hands, and the Madhappy logo engraved neatly on the case back. Switch on the LED backlight to reveal a silhouette of the Madhappy logo within the LCD. The watch is presented in bespoke packaging made exclusively for this collaboration.