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THE CASIO VINTAGE STORY

CASIO VINTAGE — A PIECE OF CONTEMPORARY HISTORY

In 1974, the Japanese company CASIO set a milestone in the history of watches by developing one of the first digital wristwatches in the world.
The CASIO Vintage collection skillfully transports the stylish and characteristic watch design of the 70s and 80s into the present.

Here is a brief overview of the last few decades and how they still influence us today.

1970s        1980s        1990s        2000s        2010s

The 70er
"Make Love not War" was the motto of the Flower Power movement in the 70s.
Hippie culture influenced the fashion of the decade and became a mega trend along with disco fashion:
Clogs and platform shoes, flared pants and floral prints, hot pants, jumpsuits and overalls.


Casio Casiotron watch in silver with black bezel and digital display

1974
CASIO set a milestone in watch history in 1974 with the Casiotron.
The world's first LCD wristwatch, with a fully automatic calendar.  

Today
Fashion in the 70s was about individuality and the expression of personality.
We love this idea, and that's why ourB640 glitter is our homage to 70s disco glam.

Current Casio vintage watch in pink with digital display next to an iPhone, coffee cup and magazines

The 80er
In terms of fashion, the 80s meant shoulder pads and puffy sleeves, oversize blazers and carrot pants.
Thanks to dance movies like Flashdance and Dirty Dancing, leggings, bodysuits and legwarmers, especially in neon colors, were in hot demand. Anything went as long as it was funky and wild.


1980
The revolutionary calculator watch C-80 was referred to as a "microcomputer" for the wrist. CASIO's computer technology was used in the keyboard. 

Casio LCD wristwatch C-80 with calculator function in black
Casio wristwatch CD-40 with memory for phone numbers

1984

CASIO's idea behind the model: The wristwatch evolved from a timepiece to an information device on the wrist. The CD-40 had memory for 10 phone numbers of 16 characters each and thus replaced the phone book on a small scale. It turned into a successful concept and six million units were sold over the next five years.

1984

CASIO presented the first wristwatch with combined digital-analog display. The successor model AQ-230 is still popular today.

Casio wristwatch AQ-230 in gold: The first wristwatch with combined digital-analog display
Casio wristwatch PELA FS-10 in black with digital display: the thinnest wristwatch at only 3.9 mm in height

1985
The "Paperwatch" PELA FS-10 was the flattest wristwatch in the world.
The idea behind it: The watch case and strap were made of one piece. At only 3.9 mm in height and weighing 12 g, the PELA gained instant popularity. It was the first watch model to reach sales figures in the millions.

Today
Anyone can juggle numbers with a smartphone, right? For this reason, CASIO Vintage is reviving the revolutionary calculator watch from the 80s with the DBC and CA models.

Casio CA-53WF-1B in black lying on a book next to a cup of coffee on a glass table

The 90er
Time for techno and hip hop:
In the 90s, people expressed their fashion choices with flashy outfits in bright colors and platform shoes as ravers
or by wearing extra-wide baggy pants to hip-hop beats. Whether comfortable or experimental: Anything went as long as it was loud.


Casio Databank watch "FKT-100" in black with analog and digital display

1995
Thanks to radio signal reception, FKT-100 models always show the correct time.

1990
Vintage models, like the A159WGEA-1, became all-time classics.
The typical watch case shape became the characteristic feature of the brand.

Casio vintage watch A159WGEA-1 in gold on one arm
Casio vintage AQ series watch in gold on arm of tattooed woman

Today
A mix of digital and analog watch — very much in the style of the FKT-100 model from the 90s,
CASIO Vintage also has something in store in the current line-up with the models of the AQ series.
 


The 2000er
Welcome to the 21st century!
Be it a futuristic look with metallic fabrics or a complete denim outfit, one thing was clear: In the first decade of the new millennium
with hip jeans and belly tops, there was a lot of skin on display!


2001
A168WA-1: As a unisex model, the silver-colored A168WA impresses with its sporty look and functions such as stopwatch, alarm and automatic calendar.

Product shot: Casio wristwatch A168WA-1 in silver
Product shot: Casio wristwatch DBC-32D-1A in silver

2007
DBC-32D-1AES: The calculator watch from the 80s has been relaunched. Store important phone numbers or pins on your database.
With a battery life of 10 years, the DBC-32D is a reliable partner.

2009
A168WG-9: The gold-colored ICONIC model is a Vintage classic
and can be combined with sporty as well as chic outfits.

Casio Vintage wristwatch A168WG-9 in gold next to a pink bag and gold jewelry
Image of watch being worn: Casio Vintage wristwatch A100WEL-1 in black with 4 buttons

Today
Matching watches to the provocative looks from the 2000s are available in the EDGY collection — EDGY stands for square and angular.
The charismatic watches from this collection will add that special something to any outfit.
 


The 10er
Modern fashion is a collection of highlights from decades past.
CASIO thought so, too, and has given the icons of the past from the CASIO Collection
a new shine — resulting in the birth of CASIO Vintage and something to suit every style.


2017
The case of the LTP-E140 models is characterized by its simple elegance.
The filigree Milanese strap is robust and is very pleasant to wear due to the delicate workmanship.

Casio Vintage analog LTP-E140 watches with round dial in black/gold, silver and pink
Casio Vintage Diamond Collection in silver with two diamonds embedded in the display.

2018
The classic Vintage models shone in 2018 in a new and extraordinary splendor.
In the display, two diamonds were embedded in each.

2018
The popular A168 model appears in a new look and in different colors:
The display has a mirror look.

Casio Vintage A168WEM-2 in silver with turquoise display
Casio Vintage A700 in gold with Milanese strap on a wallet next to a denim jacket and a camera film.

2019

The A700 series revives the design of a Vintage model from the 80s. The striking angular watch face paired with the just 6 mm thin case is a winning combination.
The A700 is available in gold and silver and with a classic or Milanese strap.

2019
The high-quality materials make the A1000 watch from the Premium series a particularly durable accessory. In addition, the three individually designed pink-gold tones from light to dark have been included in the portfolio.

Casio Vintage A1000-MGA in gold
Image of watch being worn: Two hands holding each other with Casio Vintage models A171WEMG-9A and A171-WE1A worn on their arms.

Today
Find your personal highlight among the looks of the past decades in the current CASIO Vintage watchescollection.
Whether ICONIC, MINI, ROUND or EDGY, there is something to suit every style here.
 


    

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