*The color tone of the listed products may differ from the actual product in some cases.
ANALOGUE-DIGITAL
WOMEN
GMA-S110BE-4AER
Old Model
Introducing G-SHOCK x Barbie™ collab, empowering girls since her debut in 1959 as a ground-breaking doll that encouraged limitless imagination and potential. Over six decades later, she continues to inspire self-discovery and boundless possibilities for future generations. This enduring legacy makes Barbie™ the perfect partner for G-SHOCK— a brand that champions resilient, strong-willed women who embrace individuality and toughness. This special collaboration celebrates Barbie’s™ bold and optimistic spirit through the GMA-S110 base model, renowned for its striking analogue-digital dial and multi-dimensional design. Vibrant monochromatic pinks and textured finishes bring the Barbie™ universe to life, while black accents on the hands and bezel reflect the unyielding toughness of G-SHOCK. Signature details include the Barbie™ logo at 3 o’clock and a heart motif indicator at 9 o’clock. The band is adorned with the iconic Barbie™ Silo head, complemented by an engraved case back and a logo-stamped band loop. Paying homage to Barbie's collector appeal, the special packaging mirrors her doll box design, complete with a transparent display window that evokes a sense of joy and nostalgia. Key components, like the bezel and band, are crafted with bio-based resin, underscoring a commitment to reducing environmental impact.
Features
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Collaboration model
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Shock resistant
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20 bar water resistant
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Easy to see in darkness
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Vivid colors
Specifications
You Can Be Anything
Barbie™
The world-famous doll Barbie™ has a history of over 65 years. With a legacy of empowerment, Barbie™ has and continues to inspire stories for generations of fans. Bringing out the inner child and inner optimist in all of us, she transcends generations, connecting with fans of all ages. From the toy box into our hearts, Barbie™ forms an unbreakable bond. What started as a revolutionary idea—a doll that inspired girls to explore their limitless potential—has become more than a doll; she has become a lifestyle, a movement to live more joyfully.
STYLING PHOTOS
FEATURES
3D Face Design
Starting with the base model GMA-S110 — with its characteristic combination analog-digital dial and dimensional design constructed from small gear-shaped parts — we give each component a different pink tone and texture to evoke the Barbie™ worldview. We then apply black to watch hands and bezel inlay sections to project the toughness that G-SHOCK delivers. The watch face also features the Barbie™ logo at the 3 o’clock position and an indicator with a heart motif in the inset dial at the 9 o’clock position.
Band design
The band is printed with the famous Barbie™ Silohead, and the band loop features the Barbie™ logo.
- Case back engraving
The case back is engraved with the iconic Barbie™ Silohead.
Special packaging
The special packaging, inspired by Barbie™ doll packaging, features a playful design that displays the watch through a window of transparent film. The charming packaging is reminiscent of a collector’s box, eliciting the same sense of excitement when you take the watch out of its package.
Bio-based resin
Key resin components used in the case, bezel, and band are made with bio-based resin, a material expected to help reduce environmental impact.
* Image is included for illustrative purposes only.
