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G-SHOCK Unveils Three Utility Watches in Collaboration with Cordura Eco Fabrics
Innovative Timepieces Set New Standard for Toughness and Sustainability
Dover, NJ (January 30, 2024) – Today, Casio America, Inc. proudly announces the launch of three cutting-edge utility watches in partnership with Cordura Eco Fabrics, the primary ingredient in many of the world's leading high-performance gear and apparel products – introducing the new DW5600BCE-1, GA2100BCE-1A, and GA700BCE-1A. Redefining functionality by combining robust features comprised of eco-friendly materials, G-SHOCK’s newest collection is a standout in both performance and sustainability.
The Cordura Eco Bands seamlessly complement the G-SHOCK timepiece, which ensures durability in the toughest conditions, while the Cordura Fabric® guarantees resilience, further touting G-SHOCK's dedication to sustainability and showcasing a conscious effort to incorporate eco-friendly materials in their designs.
The DW5600BCE-1 stands out with its remarkable 5-year battery life, powerful LED light (SUPER), and multi-alarm functionality, making it an ideal, robust adventure companion. The GA2100BCE-1A offers a sleek design, combining style with durability, featuring a W-LED (SUPER) light, SIG Alarm, and a slim profile with a day of the week indicator. Meanwhile, the GA700BCE-1A is designed for those embracing advanced features, featuring a bold design, Daily5 (SNZ1) functionality, a target time alert, 1/10s, 60M timer, and direct start, making it a comprehensive timekeeping tool.
Together, these watches embody the G-SHOCK ethos of pushing boundaries in design, while catering to distinct needs, providing a blend of functionality, style, and advanced features within the G-SHOCK collection.
These exceptional timepieces come equipped with G-SHOCK technology including:
- Shock Resistance
- 200M Water Resistance
- Full auto Calendar
- WT (World Time) with different time zones and UTC (Coordinated Universal Time)
- LED Light (SUPER)
- SW: 1/100s → 1s, 24H, SPL
- And more
The DW5600BCE-1, GA2100BCE-1A, and GA700BCE-1A are now available for purchase for $120 each at select Jewelers, gshock.com, and the G-SHOCK Soho store. For more information about the G-SHOCK brand, visit gshock.casio.com/us.
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About G-SHOCK
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up." www.gshock.casio.com/us/.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com/us/.