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FOR IMMEDIATE RELEASE:
G-SHOCK INTRODUCES VIRTUAL WORLD COLLECTION WITH TRIO OF VIRTUAL REALITY-INSPIRED WATCHES
Three New Models Arrive in G-SHOCK’s Most Popular Silhouettes Featuring Vibrant and Futuristic Colorways
DOVER, NJ, November 2, 2021— Today, Casio announces a new line-up of men’s G-SHOCK timepieces, the Virtual World collection. Inspired by the growing popularity of today’s virtual experiences, it evokes a sense of digital culture and aesthetics via minimalist black bezels and bands that are accented with vibrant blue violet coloring on the dials.
The new Virtual World collection brings G-SHOCK’s analog-digital lineup into the style of virtual reality, capturing the lively color combinations as seen in virtual reality concerts, events, and video games. They feature the signature toughness and designs of G-SHOCK’s most popular models: the GA2100, GA700, and GA900. The striking, bold blue violet color on the dials of each watch contrast with the black band and bezel to allow the wearer to show off a look that is from another world or time.
Each timepiece of the Virtual World collection upholds the premium design and technical features found on its base models. The GA2100VB-1A features a standout octagonal bezel and thin case featuring a carbon core guard structure, as well a unique light fadeout feature on the dial, while the upholds the premium design and technical features found on its base models. The GA700VB-1A and GA900VB-1A both sport large, rugged cases with metallic dials, hand shift functions, and more. The GA900VB-1A also features black ion-plated screws at the corners of its bezel. All three of the watches include Super LED backlights for enhanced readability, among additional capabilities.
As part of the release, G-SHOCK has unveiled an exclusive landing page taking consumers through the collection, which can be viewed here.
The new timepieces come equipped with G-SHOCK’s technical features including:
200M Water Resistance
5 Daily Alarms (GA700/GA900 with SNZ Alarm)
1/100 Second Stopwatch
Countdown Timer (GA2100: 24Hr; GA700/GA900: 1Hr)
World Time (31Time Zones, 48 Cities+UTC)
Full Auto Calendar
The GA2100VB-1A will retail for $99, the GA700VB-1A will retail for $110, and the GA900VB-1A will retail for $140. All three models will be available for purchase mid-November at select G-SHOCK retailers, the G-SHOCK Soho Store and gshock.com.
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CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up." www.gshock.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com.