Free shipping on orders over $99
Cute, Practical, and Fun: BABY-G
Cute and comfy, BABY-G vibes playful energy and great tech.
BABY-G: Defined by You
BABY-G watches are celebrated for their charm, functionality, and self-expression. Blending vibrant color with a playful feel, BABY-G offers smart, everyday features in watches in tune with your personal vibe.
So Cute It Should Come with a Warning – BABY-G
Let’s all give them a collective “Aww!” Smaller than full-sized G-SHOCK watches, BABY-G offers comparable shock and water resistance, often weighing less than G-SHOCK styles for women. Playful designs and flashy color combos dial up the fun and make for timepieces that are refreshing and just too cute!
Cultural Icons x BABY-G
Turn the cuteness volume up to legendary when BABY-G becomes besties with cultural icons such as Kuromi , HELLO KITTY and The PowerPuff Girls. BABY-G designs frequently mix it up with the pop-culture scene, so visit often to learn of the newest collab between BABY-G and some of the greatest cultural icons known for effusive fun and adorable charm!
Practical Meets Adorable: BABY-G
Expression isn’t all with BABY-G. Tough shock resistance is at the core of BABY-G, continuing the already legendary shock-resistant fame of G-SHOCK. With at least 100-meter water resistance, BABY-G assures all of that playful energy won’t be squelched by an accidental dunking. Adventure and play can continue even while swimming or snorkeling. Cool features like Telememo can store contact info, while alarms, a stopwatch, timer, and World Time (depending on the model), give you access to necessary everyday tech. BABY-G offers unique designs and practical features all packed into a shock-resistant timepiece with a touch of whimsy and personal flair.
BABY-G Expresses Fun at Heart
Personal expression and artistic flair are at the heart of individuality—and at the heart of BABY-G lives the joyful spirit of playful adventure (with a little positive ‘tude, of course). Whether relaxing in the sun, going out with friends, or exploring your creative side, a BABY-G watch sparks fun in all you do.
BABY-G Features
All BABY-G watches feature premium shock resistance and water resistance of at least 100 meters (10 bar). BABY-G is an industry leader in tough watches designed for women and people with a smaller wrist.
Digital BABY-G watches offer fun styles that also include common features such as a stopwatch, timer, and alarms. Many digital BABY-G watches sport world time, making those timepieces excellent for travel.
Depending on the model, BABY-G watches may include an LED light for easy use in the dark.
Additional features such as a tide graph, Bluetooth® connectivity, step tracker, and Tough Solar charging vary depending on the model. Explore all BABY-G watches have to offer!
BABY-G Vids: Inspire Play in All You Do
BABY-G Celebrates Its 30th Anniversary!
BABY-G + PLUS Enter the mix-and-match world of BABY-G + PLUS!
History of BABY-G Women's Watches
BABY-G debuted in 1994 as a women’s watch with the same tough concept as G-SHOCK. These women's watches were equipped with a shock- resistant structure and 100-meter water resistance, featuring unique designs and color variations with ample feminine appeal. It’s the watch for a woman who chooses an active and fashionable lifestyle.
While maintaining all G-SHOCK’s toughness, the first BABY-G model DW-520 introduced a downsized case and pop colors suited to women’s wrists and tastes. Capturing the imaginations of young women in their late teens especially, BABY-G opened new opportunities for the digital watch as a ladies’ fashion accessory.
![BABY-G watches worn by three women in celebratory poses denoting BABY-G watch lifestyle.]](/content/casio/locales/us/en/products/watches/babyg/about/_jcr_content/root/responsivegrid/container_1050668579/container_936248283_/container_copy_copy__1777499150/container_2085290720/image.casiocoreimg.jpeg/1776805044696/img15-m.jpeg "BABY-G watches worn by three women in celebratory poses denoting BABY-G watch lifestyle.]")
Supported by youth culture such as fashion, music, art and sport, BABY-G established its brand. Uniting with youth culture through designs and technologies, and evolving continually from its moment of birth, BABY-G has communicated its one-of-a-kind identity to women everywhere.
Since the 1990's, BABY-G has been one-of-a-kind. Tough, energetic, and fun: this is BABY-G.