*The color tone of the listed products may differ from the actual product in some cases.
G-SQUAD
GBA-950 SERIES
GBA-950-1A
Free Standard Delivery
For orders over £50
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Take your training further with the G-SHOCK GBA-950, a sports-focused timepiece engineered to keep pace with active urban lifestyles. Designed to support running, workouts and everyday performance, the GBA-950 pairs with your smartphone via Bluetooth® to deliver enhanced distance tracking, pace measurement and activity logging. Once calibrated using your phone's GPS, the watch can continue measuring pace independently, helping you stay focused on every session. Auto Lap functionality automatically records split times over set distances, while the dedicated app makes it easy to review training history and monitor progress. A seamless one piece bezel and band construction provides exceptional durability, protecting the carbon fibre-reinforced resin case while delivering a sleek, integrated look. The flexible band design moves naturally with the wrist for lasting comfort, while the compact lug structure creates a sharper, more streamlined profile. Developed in collaboration with OUTSENSE Inc., specialists in origami engineering, the innovative band structure uses carefully analysed fold patterns inspired by traditional Japanese paper folding techniques. The result is a uniquely contoured fit that keeps the watch securely positioned and comfortable throughout the day. Key resin components across the case, bezel and band are made using bio-based materials, helping to reduce environmental impact without compromising strength or performance. With reliable 2-year battery life, smartphone connectivity, step tracking, notification alerts and automatic time adjustment, the GBA-950 delivers practical functionality for both training and everyday life. Sport inspired and city ready, it's designed to support every step of your journey. About Origami Engineering Origami engineering applies the principles of traditional Japanese paper folding to modern design and product development. By translating complex fold structures into practical solutions, it enables innovative forms, enhanced flexibility and improved comfort in a variety of applications.
Features
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Shock resistant
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20 bar water resistant
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Keeps yourself in time
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Easy to operate via smartphone
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Easy to see in darkness
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Great for runners
Specifications
FEATURES
Integrated bezel and band: Streamlined design with a highly comfortable fit
The bezel and band are seamlessly molded into a single exterior piece, providing robust protection for the carbon fiber-reinforced resin case. The band construction, designed for maximum flex, delivers an even more comfortable fit on the wrist. Additionally, the adhesive glass attachment allows for a more compact lug design, enhancing the sharp silhouette from the bezel to the band.
Band delivering next-level comfort: Designed with “origami engineering” technologies
The new band design was developed in collaboration with OUTSENSE inc., a leader in the field of “origami engineering.” The band applies insights derived from the art of paper-folding to deliver an exceptionally comfortable fit. The base sections of the band feature precisely analyzed mountain and valley fold angles. When the band is tightened around the wrist, these folds cause the sides to pull outward to the left and right, ensuring a snug fit of case against wrist on the underside of the band’s wave-shaped base.
Combination dial set off with phosphorescent indexes
Displaying the time and various measurements, the analog-digital combination dial features phosphorescent indexes. The use of resin imbued with phosphorescent material, with phosphorescent printing further applied to the top surfaces, gives all the dimensional indexes a vivid glow in the dark. Phosphorescent accents are applied to the hour and minute hands as well to provide enhanced readability in the dark for activities such as running at night.
Running measurements to support training activities
The watch provides measurements of time, distance, average pace, and calories burned. An indicator at the 3 o’clock position displays exercise intensity in five stages. The included Auto Lap feature automatically keeps track of times over a set distance.
*Use the GPS functionality of a paired smartphone to adjust distance measurements. After adjustments are made, the watch can measure running distance more accurately, even without connecting to a smartphone.
Step tracker: Helpful in making a habit of daily exercise
Counts steps automatically from start of walking. The LCD displays total daily steps, and the indicator at the 12 o’clock position shows progress toward goals. Workout data can be sent to a paired smartphone, where the app helps manage daily exercise logs.
DETAILS
Smartphone Link for full functionality at your fingertips
Uses Bluetooth® to provide smartphone pairing. The app makes it easy to configure various watch functions, review activity history, manage life log data, and more.
Attention to materials: Bio-based resin
Key resin components used in the case, bezel, and band are made with bio-based resin, a material expected to help reduce environmental impact.
* Image is included for illustrative purposes only.
