You don’t want to miss out on the G-SHOCK-Wasted Youth collaboration — the first-ever with the globally popular apparel brand from Japan. This fan favorite starts with the iconic DW5900 digital design in navy blue. The face, in bold splashed white, is patterned with the brand logo that glows in the dark. Press the light button to see the letters W.Y. appear on the LCD display. Wasted Youth The message of graphic artist Verdy with his project Wasted Youth is that “nothing in the journey to get here was a waste.” The Wasted Youth apparel brand collaborates with many Japanese and international brands and frequently surprises with pop-up shops and events. The brand is not just street wear, but also a skate team.