Collaborating with Environmental Groups to Conserve Biodiversity
Casio maintains a number of watch brands, including G-SHOCK, BABY-G, and PRO TREK, which offer the functions, performance, and design needed to provide utility and convenience to users across the wide range of activities they pursue. We envision our timepieces being used in all corners of the globe, in natural environments of abundance and sometimes in extreme conditions both on land and at sea. As such, we consider it our duty to contribute to environmental conservation. We are committed to creating collaboration models themed around the natural environment and wildlife , and we are working to encourage and support the activities of environmental groups.
Love The Sea And The Earth
Casio has created G-SHOCK and BABY-G collaboration models with a range of environmental groups since the late ’90s, and continues to do so.
Special talk（vol.1）
Special talk（vol.2）
Collaboration model with Earthwatch, an organization that supports a wide range of environmental efforts and research involving endangered ecosystems, marine and biological diversity, climate change, and more.
Founded in Boston, USA in 1971, Earthwatch helps provide the financial support and manpower assistance needed for time-consuming field research conducted throughout the world. It is the oldest and most trusted international NGO dispatching volunteers to assist with field research. The organization provides support for over 100 field research projects annually, which it assesses and certifies based on its own exacting criteria, coordinating with 200 international researchers and mobilizing over 4,000 volunteers to ensure smooth management and operation of the series of processes involved with the work.
Collaboration model with Aqua Planet, a non-profit organization dedicated to conserving coral reefs.
AQUA PLANET
A non-profit organization dedicated to conserving coral reefs. Led by the actor Ritsuko Tanaka, who serves as president, the organization is committed to restoring and preserving coral. They are engaged in several collaborative conservation efforts including transplanting coral in Chatan (on Okinawa’s main island) and cultivating coral on the island of Ishigaki.
Collaboration model with ICERC Japan, an organization involved in efforts to convey to people the magnificence of dolphins, whales, and the natural environment.
International Cetacean Education Research Center (ICERC)
Inspired by a love of dolphins and whales and a vision of protecting the marine environment where they live, ICERC has been involved in environmental education activities to convey the magnificence and importance of dolphins, whales, and the natural environment since its foundation in 1991.
Collaboration model between the PRO TREK line, which is devoted to delivering outdoor usability with a passion for functionality and operability, and The Nature Conservation Society of Japan, an organization committed to researching, protecting and effectively utilizing diverse natural environments throughout Japan, from the mountains to the seas.
Taking as its motto, “Forging a New Path for Tomorrow, With the Power of Nature,” The Nature Conservation Society of Japan is an NGO that aims to build a society in which people and nature coexist in harmony and people of all ages are able to live happy lives amid natural environments of magnificence and abundance. The organization continually works to research, protect and effectively utilize diverse natural environments throughout Japan, from the mountains to the seas.