Collaborating with Environmental Groups to Conserve Biodiversity
Casio maintains a number of watch brands, including G-SHOCK, BABY-G, and PRO TREK, which offer the functions, performance, and design needed to provide utility and convenience to users across the wide range of activities they pursue. We envision our timepieces being used in all corners of the globe, in natural environments of abundance and sometimes in extreme conditions both on land and at sea. As such, we consider it our duty to contribute to environmental conservation. We are committed to creating collaboration models themed around the natural environment and wildlife , and we are working to encourage and support the activities of environmental groups.
Love The Sea And The Earth
Casio has created G-SHOCK and BABY-G collaboration models with a range of environmental groups since the late ’90s, and continues to do so.
Collaboration with Surfrider Foundation Japan: Supporting environmental protection of the world’s oceans
SURFRIDER FOUNDATION JAPAN
The Surfrider Foundation has its roots in voluntary water quality monitoring activities at surf spots initiated by surfers in California. It was established in California in 1984. Today, it operates as an international environmental NGO active in 10 countries, primarily in the United States. In Japan, activities began in 1993, and it became a general incorporated association in 2011.
A collaboration with Aqua Planet, a non-profit that BABY-G has supported since 2018.
AQUA PLANET
A non-profit organization dedicated to conserving coral reefs. Led by the actor Ritsuko Tanaka, who serves as president, the organization is committed to restoring and preserving coral. They are engaged in several collaborative conservation efforts including transplanting coral in Chatan (on Okinawa’s main island) and cultivating coral on the island of Ishigaki.
A partnership model designed with the Charles Darwin Foundation, an organisation that researches biological evolution and diversity in the Galápagos Islands.
Charles Darwin Foundation
The Charles Darwin Foundation is an international nonprofit organisation that operates the Charles Darwin Research Station. It is the first international organisation to engage in conservation activities in the Galápagos Islands, starting in 1959. Currently, it has over 100 staff members from all over the world involved in a range of activities, including surveying the Galápagos Islands’ marine and terrestrial life and ecosystems, promoting island nature conservation efforts, and providing environmental education to local residents.
Collaboration model with Earthwatch, an organization that supports a wide range of environmental efforts and research involving endangered ecosystems, marine and biological diversity, climate change, and more.
Founded in Boston, USA in 1971, Earthwatch helps provide the financial support and manpower assistance needed for time-consuming field research conducted throughout the world. It is the oldest and most trusted international NGO dispatching volunteers to assist with field research. The organization provides support for over 100 field research projects annually, which it assesses and certifies based on its own exacting criteria, coordinating with 200 international researchers and mobilizing over 4,000 volunteers to ensure smooth management and operation of the series of processes involved with the work.