Two iconic forces connect for a very special collaboration that brings the absolute toughness of G-SHOCK to the playful worldwide craze of Rubik’s Cube. We start with the GAE-2100 and its ever-popular octagonal bezel, then add the color and quirk of a pop culture puzzle that grew into a global sensation. Dial, band loop, and buckle are accented in iconic Rubik’s Cube colors for a G-SHOCK with a uniquely whimsical mood. Pop back and forth between the interchangeable white and black bezels to match your mood and style. About Rubik’s Invented in 1974 by Ernő Rubik, the Rubik’s Cube is the most famous puzzle toy in history, with 98% global recognition. Appreciated for its unique combination of color and shape, the Rubik’s Cube will continues to inspire and challenge all ages for generations to come. @rubiks_official