Communiqué de presse
31.08.2023
Casio to Release Digital Watch Collaboration with Café Kitsuné
Tokyo, August 31, 2023 — Casio Computer Co., Ltd. announced today the release of the A168WECK-7A, a collaboration model with Café Kitsuné.
A slow awakening of the senses. After casting a quick look at the time, you’re off to get ready for the day.
A classic staple gets a modern makeover: Casio has teamed up with Café Kitsuné to design a vintage-inspired wristwatch, a new companion for Parisians on the go. Designed to be worn throughout the day, from the first coffee to the last meeting, this new timepiece adds a sophisticated touch to elevate your everyday look.
Elegant and minimalist, the design of the watch is based on the particularly popular A168 line of Casio timepieces. This unisex wardrobe staple is known for its pared-back stainless steel band and utilitarian look.
Riffing on the original model, the Casio Vintage x Café Kitsuné watch features a sleek silver band, hinting at classic Parisian architecture. A cream-colored dial and orange LCD add a touch of warmth and reference the iconic shades that decorate Café Kitsuné locations around the world. In a playful nod to the brand’s graphic heritage, the Café Kitsuné logo is incorporated into the dial design, while a discreet outline of the signature Fox logo appears on the buckle and is engraved on the case back.
Lightweight and water-resistant, the watch also features a daily alarm, a stopwatch, an hourly time signal, an auto-calendar and EL backlight.
Specifications
Case and Band Material |
Resin case and band |
Waterproof |
Water resistant for daily use |
Functions |
Stopwatch (1/100 second; measurement capacity: 59’59”99; measuring modes: elapsed time, split time), 1 daily alarm, hourly time signal, auto-calendar, EL backlight |
Battery Life |
Approx. 7 years on CR2016 |
Size of Case |
38.6 × 36.3 × 9.6 mm |
Total Weight |
Approx. 49g |
About Café Kitsuné:
Specialty coffee retailer Café Kitsune pays tribute to the pleasure of enjoying a quality coffee in iconic locations. Created in 2013, Café Kitsuné has grown to a network of 27 cafés across the world including Tokyo, Paris, Seoul, New York City, Beijing and Vancouver, achieving cult status amongst specialty coffee lovers around the world. In 2019, Café Kitsuné has also extended its activities to new business lines, adding roasteries, bars and restaurants to its range.
About CASIO VINTAGE Collection
In 1974 the Japanese company CASIO set a milestone in the history of watches: by developing one of the first digital wristwatches in the world. CASIO continues to manufacture watches that impress in terms of function and design and not only run ahead of trends, but also set them significantly. The CASIO VINTAGE collection skilfully transports the stylish and characteristic watch design of the 70s and 80s into the present. The original CASIO VINTAGE design is brought to life in four collections - ICONIC, MINI, ROUND and EDGY.