Press release
30.05.2024
Casio to Release Digital Watch Collaboration with the World-famous UNO™ Card Game
Design Based on the Classic UNO™ Motif
Tokyo, Mai 30, 2024
Casio Computer Co., Ltd. announced today, in partnership with Mattel, the release of the A168WEUC, a collaboration model inspired by UNOTMthe world’s #1 card game that brings people together with its simple and universal gameplay.
The new watch combines the styling of the popular A168 model and a design that incorporates the classic look of the UNO card game, which was an instant hit when it first launched in the early 1970s.
The watch face, which sports the distinctive UNO logo, also features the red, blue, yellow, and green colors of the UNO wildcard. Turning on the EL backlight to illuminate the display causes the word “Wild” to appear. The UNO logo appears on the watch’s buckle and case back, which is also engraved with a fan of the UNO 1, 6, and 8 cards, reflecting the A168 model number.
This model comes in special packaging decorated with classic UNO colors and other playful design elements.
Buckle with UNO™ card image
Playful case back design
“Wild” displayed by EL backlight
Special packaging
Specifications
| Case and Band Material | Resin case and band |
| Waterproof | Water resistant for daily use |
| Functions |
|
| Battery Life | Approx. 7 years on CR2016 |
| Size of Case | 38.6 × 36.3 × 9.6 mm |
| Total Weight | Approx. 49g |
UNO™ and associated trademarks and trade dress are owned by, and used under license from, Mattel. ©2024 Mattel.
About MATTEL
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. Mattel engages consumers and fans through it’s franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that it owns or license in partnership with global entertainment companies. Mattel’s offerings include toys, content, consumer products, digital and live experiences. Mattel’s products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit at mattel.com.