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Press release

31.01.2025

G-SHOCK

Casio to Release G-SHOCK Collaboration with Barbie™

Special Watch Expresses the BarbieTM Worldview

A Barbie™ G-SHOCK GMA-S110BE cor-de-rosa num pequeno cadeirão cor-de-rosa

 

Norderstedt, January 31, 2025 – Casio Europe announced today the release of the latest addition to the G-SHOCK family of shock-resistant watches. The new GMA-S110BE was designed in collaboration with the BarbieTM brand, which was launched in 1959 as the original girl empowerment brand.

BarbieTM started as a revolutionary idea — a doll that inspired girls to explore their limitless potential. Today, BarbieTM continues to empower self-discovery that unlocks a world of possibilities for tomorrow. The current collaboration grew from the great match this vision makes with G- SHOCK, a watch brand that supports free-thinking, tough women with strength at their core.

The new shock-resistant watch is based on the GMA-S110, which features an intricate, dimensional design achieved by layering small components. The watch has a sleek monochromatic pink color scheme, accented with subtle variations across each component. The BarbieTM logo appears on the band loop and at the 3 o’clock position, and a heart-motif indicator adorns the inset dial at the 9 o’clock position. The band and case back also boast the famous BarbieTM silhouette, further projecting the BarbieTM worldview. The new watch also comes in special packaging inspired by BarbieTM doll boxes, aiming to deliver the same excitement people have always felt when unboxing a new BarbieTM doll.

Grande plano do fecho da bracelete e da bracelete do Barbie™ G-Shock GMA-S110BE Strap design: The strap features the famous Barbie™ head, the strap loop is adorned with the Barbie™ logo
Grande plano da parte de trás da caixa do Barbie™ G-Shock GMA-S110BE Engraving on the back of the case: The iconic Barbie™ emblem is engraved on the back of the case.
As três caixas da embalagem do Barbie™ G-Shock GMA-S110BE: embalagem exterior, embalagem interior de jóias e embalagem interior Special packaging: The special packaging is inspired by the Barbie™ doll packaging.
Uma pequena pilha de grânulos de bioresina Bioresin: The important components were made from bio-based resin

About Barbie™

The world-famous doll Barbie™ has a history of over 65 years. With a legacy of empowerment, BarbieTM has and continues to inspire stories for generations of fans. Bringing out the inner child and inner optimist in all of us, she transcends generations, connecting with fans of all ages. From the toy box into our hearts, BarbieTM forms an unbreakable bond. What started as a revolutionary idea—a doll that inspired girls to explore their limitless potential—has become more than a doll; she has become a lifestyle, a movement to live more joyfully.

Três bonecas Barbie de diferentes géneros e cores de pele, cada uma com um pequeno G-Shock GMA-S110BE no pulso

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