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Press release

25.11.2025

G-SHOCK

Maison Kitsuné x G-SHOCK

A Paris-meets-Tokyo collaboration celebrating timeless design and urban resilience

The G-Shock GA-2110MK-5A, golden Christmas baubles and a Christmas biscuit in snow


Norderstedt, November 25, 2025 - CASIO’s iconic watch brand G-SHOCK joins forces with Paris-based lifestyle label Maison Kitsuné to unveil a unique collaboration that blends technical precision with effortless Parisian style. The collaboration model pairs the G-SHOCK GA-2100— a cult favorite among younger generations — with Maison Kitsuné’s refined aesthetic, known for its balance between fashion, music, and culture. Inspired by Parisian Haussmann architecture, the color palette features natural, neutral camaïeu tones accented by a bold orange bezel, evoking the warm glow of a Parisian sunset. Signature details include Maison Kitsuné’s iconic Fox emblem, appearing at the 9 o’clock inset dial and at the base of the band, while the brand’s logo is engraved on the case back and band loop. The watch is delivered in exclusive co-branded packaging featuring the same color scheme, merging the timeless codes of Parisian elegance with G-SHOCK’s modern toughness. This collaboration celebrates the shared values of both brands — a fusion of creativity, craftsmanship, and urban energy — through a design that feels both classic and forward-thinking, reflecting a Paris-meets-Tokyo lifestyle. This exclusive model GA-2110MK-5A will be available at Maison Kitsuné stores and online from December 3rd and will launch at G-SHOCK Direct Stores from December 5th onward.

Side view of the dial of the G-Shock GA-2110MK-5A wristwatch
Back of the GA-2110MK-5A collaboration watch with Maison Kitsuné embossing
The silver clasp of the resin strap of the G-Shock GA-2110MK-5A with orange Maison Katsune lettering on a beige clasp loop
Fox embossing on the light-coloured resin strap of the analogue-digital GA-2110MK-5A chronograph

About Maison Kitsuné

Created in 2002 by Gildas Loaëc and Masaya Kuroki, Kitsuné offers a unique, inspirational Art de Vivre blending a fashion brand (Maison Kitsuné), a music label (Kitsuné Musique), cafés, roasteries, bars and restaurants (Café Kitsuné), a lifestyle destination (Desa Kitsuné Bali), and a beauty and wellness line (Kitsuné Bien-Être). For over twenty-three years, the multi-faceted Paris-meets-Tokyo brand has grown organically, building a loyal global community. Fashion house Maison Kitsuné draws its inspiration from the thread between Paris and Tokyo, offering a wardrobe that subtly blends sharp tailoring and modern, elegant influences with playful, wearable, and comfortfocused designs. The brand now operates 33 stores worldwide, including Paris, Tokyo, Seoul, Beijing, and Vancouver, with over 350 points of sale and an international e-commerce platform.

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