GMA-S2100-7ALF23

The Amsterdam-based streetwear label La Fam is partnering up with G-SHOCK and realised the making of their newest GMA-S2100 model. La Fam is always playing with experimental silhouettes and colourful designs. They are also keen to dive into the history of style and the brands that were most influential in the past. G-SHOCK and the Dutch brand now created a 90’s inspired to bring some color to your fit. The phrase “We Start And End With The Fam” is not to be missed and mascot Rico is hiding under the smaller wrist band. Next to the watch, La Fam also focussed on making a unique packaging with the characters of La Fam’s brand identity.